Let’s face it, Valentine’s Day isn’t what it used to be…thankfully. Slowly, society is becoming more flexible (or, perhaps we demand it) towards people engaging in different types of relationships. The traditional structure: one heterosexual woman and one heterosexual man living together forever and ever, seems to be slowly opening up, to include more variations of different kinds of relationships. Ones that fit us, as individuals, better.
This means that less people are buying into the whole rigamarole surrounding Valentine’s day. Working with single people, I have witnessed the feelings of guilt or sadness around not being part of a couple that some people experience daily. It certainly hasn’t been helped by the activities around 14th Feb, which are mostly around market segmentation and financial gain for certain industries. I am not completely cynical towards V-day (which is a little too similar to D-day, in my opinion). If it’s even one day a year that people stop and celebrate their love for their partner, than it’s certainly better than nothing. If that day happens to be V-day, then it’s not all for naught. I would suggest that little acts of kindness and love done frequently is much more powerful than one extravagant evening of wining and dining.