I have been running my business, Flirtology, for over 15 years. As both a social anthropologist and a small business owner I have watched the trends in the dating world over the years.
In early talks with my publisher last year, I championed hard to make sure my new book spoke to both women and men. My publisher was not convinced, ‘but women are the main book buyers in this market’ she said, very reasonably. I explained that, first of all, it didn’t make sense to help half of the people. What about the other half? People need good partners. I also told her if guys weren’t buying the books, it was because they were completely left of this market when it came to any logical, reasonable information. She graciously conceded when I showed her the demographic breakdown from my newsletters and google analytics.
So, a recent trend that I couldn’t help but notice is the fact that my business has now doubled. Why? Because men are now active participants in wanting to learn the Flirtology ways. My book, in seems, has been instrumental in them contacting me. I couldn’t be more delighted.
Let’s face it; people are confused. In my attempt to redress gender roles and replace them with a new era of interaction and communication, I will write a 4-part blog series around the subject of women and men. Today, I will address the fact that men are not from Mars and women are not from Venus, even if it might seem like it…
Thinking that men and women are from different planets is not only incorrect, but it makes our lives harder. And, let’s face it. Do we need any reasons to make our lives harder than necessary?