You’ve heard it before. The band-aid, no-fail solution to a single person wanting to be in a relationship: ‘You should try online dating!’ The main reason cited is that everyone has a cousin’s, brother’s, next door neighbour, who met their partner online. I am not denying that people can meet online. Hey, if you really wanted to push a boulder up a hill, you could probably do that too. But, for the amount of time and effort expended, and the sheer number of people participating in online dating, why isn’t the number of people meeting higher?

And, it’s even worse if you are a smart, successful woman. Look at the average ratings of men and women from OK Cupid.

There are two other important reasons why online dating is a waste of time, particularly if you are female.

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